Technology in this age of information, big-data, and artificial intelligence provides an increasing number of reasonably possible readings. This increase in number of sound interpretations blurs managerial vision, and sense of direction, making it even more difficult to navigate through the fields of competition, comparable to a haywire GPS.
This course presents a qualitative method named Structured Analysis of Business Azimuth, a decision supporting tool, designed to allow its users to extract action items from the overload of possible readings.Prerequisite:
Courses:
Basic business strategy course.
Reading:
Umberto Eco
with Richard Rorty, Jonathan
Culler, Christine
Brooke-Rose. Interpretation and Overinterpretation. Ed.
Stefan Collini. Cambridge University Press